Marketing to our Existing Bounce House Customers

One of the biggest expenses for any business, and the inflatable rental industry is no exception to this, is sales and marketing. From inflatable brochures and mailings to events, signage and more the cost to acquire a new bounce house customer is not a small price. In fact research has shown that it costs businesses five times more to acquire a new customer than to retain an existing one.    

This particularly rings true in the commercial grade inflatable industry, where word of mouth is such a critical part of your bounce house business and directly affects your ability to win new customers. Happy customers not only come back time and again for their events, but they also tell their friends who can then become inflatable customers themselves, at a much lower marketing cost to you.   

The question for the commercial grade inflatable business owner then becomes, "how can I proactively market to these existing bounce house customers to retain their business year after year". While providing stellar bounce house products and service will go a long way, in today's competitive inflatable industry customer retention is becoming more and more of a challenge for businesses.   

 Inflatable companies can no longer afford to become complacent in their marketing efforts directed at existing bounce house customers, particularly with the ever increasing cost of new bounce house customer acquisition. An essential way to hold your ground against the inflatable competition is through continuous marketing to not only acquire new bounce house business, but to also retain existing customers.

Regular marketing activities directed at your existing bounce house customers are essential to keeping in the forefront of their minds. This means when they are shopping around for an inflatable for their next event you will be the first business that comes to their mind. And just as importantly, when a friend is looking for inflatable referrals you are again the bounce house business that immediately comes up.

When this marketing to existing inflatable customers is neglected, typically you will see an "out of sight, out of mind" result. If your customers are then targeted by your local inflatable competition attempting to acquire their own new customers they feel no sense of loyalty to you or your bounce house business.  

One way to effectively and economically market your bounce house rental business to existing customers is through email marketing. Email marketing is a cost effective way to get your message across to a large group of people. Through email marketing you can send periodic messages to both existing and new bounce house prospects, getting your inflatable business' name and web site directly in front of them.

Whatever marketing you select for your inflatable business, be sure to include existing bounce house customers in the mix. Neglecting to do so could be a costly decision for your business. Never underestimate the value and buying power of a happy inflatable customer.