Incorporate Geographic Area into Your Web Site's Keywords

If you have dabbled with search engine optimization for your commercial grade inflatable business' web site at all in the past, you have probably already created a list of keywords to focus on for your bounce house business. These keywords are probably like many other inflatable businesses; bounce house, wet and dry inflatable slide, inflatable jumper, moonwalk, etc. But how do you distinguish your commercial grade inflatable business from all of the other bounce house companies on the web, while still managing to attract the right customers for your services?

 The keywords that you incorporate in your inflatable business' web site will have a direct correlation with your organic search results when these terms are entered into the search engines. Not only do you want to have your business at the top of the search results, but you also want those seeing your site to be in your inflatable geographic service area.   

Search terms like "bounce house" and "inflatable jumper" are highly competitive with the search engines. A Google search for bounce house turns up nearly fifty million results, chances that you will be able to organically move your site to the top five or ten results is pretty slim. However, when you do a Google search for the term "Florida bounce house" those results are narrowed down to under eight million. More obscure cities such as "Fort Walton Beach, FL bounce house" only yield 73,000 results.
 

So is this what prospects for your bounce house services are searching for? Absolutely! Web visitors want the best results from their searches, and are refining their search terms to get just this.  

Consider the customer who is shopping for a bounce house rental for a child's upcoming birthday. Entering "bounce house" or "inflatable jumper" into the keywords will yield plenty of results (close to fifty million), but many of these are not relevant to this customer. By instead entering in their geographic location, either city or city and state together, the results are more refined and best suiting this customer's current bounce house needs. Customer’s should search something like: Bounce House Rental Fort Walton Beach 
 

For these reasons it is beneficial for your commercial grade inflatable business to include the geographic area in when focusing on keywords for your web site. These are less competitive search terms on the internet, as well as being what your prospective customer is most likely to be searching for.
  

Once you have identified your inflatable keywords, including geographic area, you should make your web copy as rich as possible with these terms, including them as much as possible within the text of your web pages. Keep in mind that there is a fine line between creating keyword rich copy and continuing to ensure the content still sounds reasonable.
 

By creating web content that is rich in these keywords, which include your geographic location, you will be able to move your inflatable web site up in the search engine standings for this terminology, with more effective results.